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Dimension https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/5defee42-c586-454b-bbc7-0700ff11ad61/content3.jpg Our Inner Dimension https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/7fd37d41-3464-4c8a-9283-0e1cbe8960ea/content4.jpg Our Inner Dimension https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/83755182-46a5-4ad3-be10-2763241f2d20/content5.jpg Our Inner Dimension https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/2b23e9f2-868d-475d-8836-e7b46c0d5e3f/content6.jpg Our Inner Dimension https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/09b9d8d1-e245-4948-a1dc-38f1559e14c2/6.jpg Our Inner Dimension https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/883d8d40-cb93-4b23-b84f-49f87632c3dd/contenet8.jpg Our Inner Dimension https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/eea2f118-689c-4031-a3f4-6414e29edf4d/content9.jpg Our Inner Dimension https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/a05036bc-0646-407f-a5ea-b338d158cd39/content10.jpg Our Inner Dimension https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/18a36755-07ca-4fa1-b7a8-b0ad73033e41/7.jpg Our Inner Dimension https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/4b6086a8-6f9e-4621-ada7-b2a859ccb94d/content11.jpg Our Inner Dimension https://www.sarahattalla.com/general-1 daily 0.75 2021-07-29 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847902870-ZOUR0EX0L2QSQNRC1SP2/image-asset.jpeg General 1 - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847903067-57HDPDJ6TWU40QPAQLS4/image-asset.jpeg General 1 - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.sarahattalla.com/work daily 1.0 2024-02-07 https://www.sarahattalla.com/work/haagendazs monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610919903678-FDM1SZS5C8IYKLLQXJYJ/StaticVersion_layout.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1611091278989-YDHL58U7CMMTYO20U9JY/Screen+Shot+2021-01-19+at+4.10.30+PM.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1611091332214-0H8SQ7IOANW27CO6LSQ3/Screen+Shot+2021-01-19+at+4.18.55+PM.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614704434094-TD9ZU9OIPG3HELAGVF6J/Colors_Type-05.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614704491787-ZVBEVMWR1K3WWWM3CV0M/CU_Logo_USA_HAAGEN.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614704569167-0PJLBJU8N42RLEDOE97K/aah-01.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614711027045-SKA987UECQRSWOKHIGW1/Screen%252BShot%252B2019-10-25%252Bat%252B3.17.27%252BPM.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614704776918-9E34B9FNPVAE5PJSZM4B/Screen+Shot+2019-10-25+at+3.17.35+PM.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614704709601-VQURKBF6RTHV79G3VBSS/Screen+Shot+2019-10-25+at+3.17.20+PM.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614704881832-Z0T6C2N05YHE5R38MZLG/HD_Tapestry_Core-01.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Tapestry: The brand tapestry illustration is a journey from source to spoon, an invitation to discover the world of Häagen-Dazs. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614709123906-VKZBU2XIVDY9XBNW4QL7/Screen%2BShot%2B2021-03-02%2Bat%2B1.17.49%2BPM.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610990464802-BDYSNRX3IXQ3YCFYGRC8/Free+Artistic+Outdoor+Poster+Billboard+Mockup.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Final poster https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1611091579480-6A2822HFFSYH4Y89EXWX/Screen+Shot+2021-01-19+at+4.19.02+PM.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/c703808e-b75a-450a-b49d-30ed94e1d635/shutterstock_229799710.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Soft objects https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614709963400-K0WB95Y4TBNVCZTZO93Z/b052bd1f9f558f97e61dad992e08c5d7.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Minimal sculptures https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/903826cf-fb86-45cc-9148-dfd0a1a2cedb/Pitko_Pg_0124+copy.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Food imagery close ups https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614710718481-2KXYEGOS0ACE42ONJDZ2/Screen%252BShot%252B2020-07-06%252Bat%252B12.36.12%252BPM.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Direction 4: With soft shadows in the background, these compositions focus on the product and use the typography to focus on the texture of the product. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1611091543686-VDIHI10DG7PJGUDRQLJR/Screen+Shot+2021-01-19+at+4.19.07+PM.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/c6d1bfd7-40bf-4219-9dd5-d18eecd28a75/foulsham-1.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Gravity emphasizes softness https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614710373406-OIHGOPTC05QJB15MKV1W/Screen%2BShot%2B2020-07-06%2Bat%2B12.40.09%2BPM.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Art Direction #4: ÄAH is the feeling that rushes through your body when you experience the extraordinary. It’s a quick burst of joy that catches you off-guard. It passes through your body, escaping as a reflex smile, a subtle exhale. For a moment we sit in stunned satisfaction and everything less than äah disappears. It has no pre-determined amount of time, no set location, no clear-cut indication it’s about to happen. ÄAH is something you’ll simply know when you feel it. And when you feel it, you’ll know. This direction uses close-up imagery of soft ice cream to pull you in, with text that does the same. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614710745564-FBKJIEATVRMOGJOKU0YY/Screen%2BShot%2B2020-07-06%2Bat%2B12.36.01%2BPM.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/7999b502-1af3-425a-b015-c853517cda9b/g.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design 3D lettering https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/550cb921-0772-46a7-a88f-d29441cd97a4/shutterstock_1188124135.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614709482697-FOXI0RH69AICSIDLDOGX/shutterstock_640942351.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Ingredients https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/9405cffa-b89d-4d0a-bb1f-3024cd3dc4e1/Screen+Shot+2020-07-06+at+12.40.25+PM.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/84a78c6c-5870-4cf2-9ccf-59f241f5dfec/Write-chocolate2.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Food decoration lettering https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/3e0ac3e5-dc97-42ce-bf72-9f1f9372411a/Screen+Shot+2020-07-06+at+12.36.36+PM.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/95fc8f76-a8fb-4209-8702-2ea88d30f16e/mesmirizing2soft.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/9f6a4866-b385-4fd6-8da4-42d8e6c57417/lachapelle_passion_de_fleur.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design La Chapelle halo / ornamentation inspiration https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1c0cd996-487a-4ad3-83c1-02fd52ae5dee/PureProduct-Soft_6.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Art Direction 1: This uses imagery of soft objects and essences and soft, flowy chocolate to emphasize the idea of soft-dipped. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/2a8c364e-1325-40d6-a1a8-5031a26cf048/shutterstock_51347872+%5BConverted%5D-01.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Background ornamentation https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/f1bbad42-df15-4f9c-9eb5-f9a2bde1f409/PureProduct-Soft3.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/c59abb46-fc4f-40e1-8010-56e215bbd44a/fountain.jpeg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Premium objects https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/648c8c21-6f5d-4456-a7a7-3798ca18f067/Halo.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Direction 2: La Chapelle used ornamentation color, unique composition, and imaginative narratives to bring across beauty in his work. We used this as an inspiration to come up with a unique way to show the premium quality of Häagen-Dazs. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/9f3bfcff-f459-40a7-8a98-eb018406206b/shutterstock_109553399.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Soft fudge as key ingredient https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/95100549-f1eb-464e-9d0c-6aec1860b6d3/Halo1.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/5a1c620c-0e48-430e-a1d9-39dff5985f53/Screen+Shot+2020-07-06+at+12.38.28+PM.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Direction 3: Inspired by minimalist sculptures, this direction focuses on creating beautiful minimalist sculptures out of the key ingredients. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/22d42fcb-c43b-4bbd-8bcb-f4d1a57b3705/Screen+Shot+2020-07-06+at+12.38.15+PM.png Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/066d76d1-042e-4b61-ab0c-b7264888f753/Aahinspiring_heaven1.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/c0291d7c-7a82-4dea-9b12-242311ce9bc6/shutterstock_750077836.jpg Work - Häagen-Dazs 2020 Campaign: Poster Design and Web Design Soft, whimsical backgrounds https://www.sarahattalla.com/work/gps monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610659582381-5TTK6J99AJZR3I4AYJG7/IMG_0307.JPG Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610659468229-JBCU8V7UQU6M22FG1M08/IMG_0319.JPG Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610659781491-K76V0B0SZ5IF8A77WZGK/IMG_0281.JPG Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610659962555-0I8CZ3EIK9NOC8S4H4NK/GPS_Stacked_In_Hexagon-01.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics - To expand the wayfinding system, the redesign was based on the current GPS logo and typeface, Interstate. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610660146952-KS0HSFBWVW50VFC87JU2/Interstate-01.png Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610661037311-JHSZV15YQLTVZZU39DAG/462148d764cb3b2935ea5c38818c1a5a.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610661016012-TJ6CTGF7KOZEDUKFKH0U/7080fd29898fb23af60c94992097ce30.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610660870302-BPTDGY652EPO44VD68RJ/5bf35324a2c105ea855918e6c49559ad.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610673834630-JZWCXFENLESVCSP4MNIH/5bf35324a2c105ea855918e6c49559ad.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics The colors incorporate the GPS red as a bold accent color with premium dark colors. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610675160198-ISHJ9JVZ752I833B8W85/5bf35324a2c105ea855918e6c49559ad.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610917235775-W16Z44EA5V83A6T1UZGT/Townhouse_Wayfinding_outline-04.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610917251094-JO43S0Y9CJVIYW232WWX/GPS_Icons_20191215-09Color.png Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610917737488-5FHQBT98K7HIGWR950GL/GPS_Icons_20191215-11Color.png Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610916611323-2U3IE1P9718TVD4SYKXX/GPS_Icons_20191215-02.png Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610917132027-KIFH7Y0IPF1SCBB1HRCW/GPS_Icons_20191215-03Audio.png Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610917833280-UKJOAWPX41DR8V54JYGQ/GPS_Icons_20191215-07.pngEdit.png Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610917963689-ETLZK55LQO8ARKWQD5NG/GPS_Icons_20191215-06Edit.png Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610917797699-AADHQP1BC694GDALQPM5/GPS_Icons_20191215-05Edit.png Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610915936147-ODJ2L9I63MI9NGUIT90Q/GPS_Color-08.png Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610660612246-BVHAS4H3COY4TZOK7J60/IMG_0398.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics Audio wing https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610660454995-XII0Z61J41A6L3R5R4NK/IMG_0333.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics Front reception at W46 Street entrance. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610660720744-ADHVKHL6BDQDOU7E9C4B/Screen+Shot+2020-03-25+at+3.45.16+PM.png Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics 46th Street Entry https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610914601113-989ENPPT35O2724PFE4X/IMG_0319.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics Edit suites https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610914134117-8TNMC46KLNJ9HW1GZGZ1/IMG_0300+S.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics Ogilvy entrance: GPS logo signage is applied oversized and extruded from the wall for dimension and shadow. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610914197477-8SGQXUX42LIHTQ2B0TAE/LED_Pannel_InstalationBlack.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics An LED sculpture in the formation of an abstract world map displays the current time in all of the cities in the Hogarth network. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1610914611630-XEDI3JY0KRSFXXMMAXYY/IMG_0442lounge.jpg Work - Gramercy Park Studios: Wayfinding, Signage, Branding, Environmental Graphics Room occupancy: In session indicators are inset into the wall, along outside of the door frame. They are lit GPS red when occupied and bright white when vacant. Photo of main lounge. https://www.sarahattalla.com/work/project-gillette-venus monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/9e73f048-874f-439b-bebd-7619421fb6c9/1venusbrandbook_October26.20192.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/ad93ee0f-8eb8-41bb-826a-e612723528a4/480+R6+metal+bg+rosegold+emboss.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/7f06c8d5-7744-4d64-895f-6c9982ef73f7/1venusbrandbook_October26.20193.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/17719e3e-a374-4913-aaba-c956e276a9c9/480+R6+metal+bg+gold+emboss.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1e7757d5-4214-4f9b-8c54-38a153c0fe3b/venus+shelf.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/da4be7ab-ed87-4961-a1a4-e850370be3a4/1venusbrandbook_October26.20194.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/87f27eae-7030-4e09-9fd9-3fe934526e40/480+R6+metal+bg+silver+emboss.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/d1e03032-397a-427f-9cb2-9e8a254dd1ab/1venusbrandbook_October26.20195.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/b2a6355d-783b-454c-89ea-96741cee3f10/silver.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/29b5176a-9eea-4696-a9f6-bda816e9a7aa/1venusbrandbook_October26.20196.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/eeb33b25-6fbe-4905-8354-6ece93fbbd32/1venusbrandbook_October26.20197.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/cc0cfdb6-8210-4f57-b93c-82e0c8d50625/1venusbrandbook_October26.20198.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/5ec31f7c-fc6c-4950-8885-179e75501cee/1venusbrandbook_October26.20199.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/fd331620-d256-4eb3-99f6-ae11346933f2/1venusbrandbook_October26.201910.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/85670c96-b097-444c-a615-29bb2e394959/1venusbrandbook_October26.201911.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/828f620e-5d43-4900-b5cc-b0d57668babc/gold1.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/40bc32f1-0660-400f-82af-f39b0e059591/1venusbrandbook_October26.201912.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/b1521850-ff77-4752-9440-60d4b6d52d2d/pearl+rose+gold.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/3694079a-07e9-460f-b413-bf52452e1ab0/1venusbrandbook_October26.201913.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/ff2e55bf-ee76-4484-b7a8-358ce16693da/1venusbrandbook_October26.201914.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/2adc8b4e-8d7d-491c-aac0-726483f637fb/gold.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/dae3c593-a657-4415-8815-2da723223346/1venusbrandbook_October26.201915.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/d978ec08-7bec-4be6-b7d9-0f7cc91322e1/silver2.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/0d8182f6-d5a5-4b3d-8569-caba51f58e06/1venusbrandbook_October26.201916.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/415a020d-9a77-4d39-a9b7-cee81a7ef800/1venusbrandbook_October26.201917.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/942170f3-f39e-4a4a-b010-df1bcf9d7a65/1venusbrandbook_October26.201918.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/ff6dc4d3-73ac-492b-8467-34be106375ed/1venusbrandbook_October26.201919.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/773b6ffd-124f-4906-8c89-48b1d0f6bf28/1venusbrandbook_October26.201920.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/426eee25-9737-42cd-8c2a-ec63340edc49/1venusbrandbook_October26.201921.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/0892bf6e-d6c4-400a-b8bd-805990e97701/1venusbrandbook_October26.201922.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/50f1ca6f-e1d4-4023-a6dd-b33d61c51c67/1venusbrandbook_October26.201923.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/80c2fed9-7649-4dfe-80d8-f5235b9a567d/1venusbrandbook_October26.201924.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/ecf9131e-1630-44ae-81e4-797ac1c2a05b/1venusbrandbook_October26.201925.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/39d5991e-118f-4c56-a91d-4d61068e238f/1venusbrandbook_October26.201926.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/4f5b9079-0aee-4ddd-bb78-c6babf96436f/1venusbrandbook_October26.201927.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/d3c5b754-195f-404f-b430-3206bfb20434/1venusbrandbook_October26.201928.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/f92d5503-9eb3-4e52-8cf2-8d22c9b7b21b/1venusbrandbook_October26.201929.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/a87c76df-7b1d-49a7-83ff-dbdc3f99e23c/1venusbrandbook_October26.201930.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/6beacd52-e025-496a-9891-7e7e5a61df79/1venusbrandbook_October26.201931.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/9ac84f50-cdc9-4439-90e3-f3cdbb608686/1venusbrandbook_October26.201932.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/6456ce1f-b414-4684-bc59-594348e01bd9/1venusbrandbook_October26.201933.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/b8bd72b6-c996-43dc-8e6f-744283baa8a8/1venusbrandbook_October26.201934.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/b0da93eb-0aae-4dc7-898d-912467d14619/1venusbrandbook_October26.201935.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/5579eebc-4965-47b8-be52-a48ee9e04580/1venusbrandbook_October26.201936.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/c08b59ab-4be7-4c75-8279-c399ba9dcaa9/1venusbrandbook_October26.201937.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/b8e71df2-043d-448f-b370-f82c62499381/1venusbrandbook_October26.201938.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/19e027dc-85bc-4e70-8ecd-a5f623c92946/1venusbrandbook_October26.201939.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/9dd0c4c1-886b-4e6b-927d-006183860ef7/1venusbrandbook_October26.201940.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/dd7f0d6f-10db-4e9f-949f-bc3658863019/1venusbrandbook_October26.201941.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/a83b48e8-8656-4d43-9f6f-faf74fa4dc81/1venusbrandbook_October26.201942.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/6b7f0f8c-5cf8-4106-aa48-a80f3175de8b/1venusbrandbook_October26.201943.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/136a89b9-bcaf-4b97-9da3-2a9fc5871289/1venusbrandbook_October26.201944.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/cac58e54-1b30-45be-9d96-494197373222/1venusbrandbook_October26.201945.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/da43b2e2-1f0e-404d-8b47-d0478b478734/1venusbrandbook_October26.201946.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/7b8151ed-a126-4774-9035-b752805eb9df/1venusbrandbook_October26.201947.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/3f1dfdd7-73da-4ca1-b4e1-dfc10ace5dd3/1venusbrandbook_October26.201948.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/5061a60d-8911-4767-84a8-d93a9f30eeec/1venusbrandbook_October26.201949.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/ace31c72-b655-492b-bb04-c4bd4a4ce123/1venusbrandbook_October26.201950.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/aa2c3ed4-2abb-4e80-bca2-54a217a865e4/1venusbrandbook_October26.201951.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/b96a1f23-4bfa-41d4-bd14-5b0a46046d78/1venusbrandbook_October26.201952.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/d816a8a4-b149-47b7-b9f8-f0db8edea58d/1venusbrandbook_October26.201953.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/c67a2b36-5be4-4342-bbfa-7df864de7f38/1venusbrandbook_October26.201954.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/4fe10747-02f7-477a-b67e-43d2cbc85bf2/1venusbrandbook_October26.201955.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/a235c73d-1080-4471-beb4-512f28a2b656/1venusbrandbook_October26.201956.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/4de8068d-8423-438c-9b1b-668150e386dc/1venusbrandbook_October26.201957.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/3594416a-71f5-44e4-b2af-5a2480d96a0c/1venusbrandbook_October26.201958.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/27a7922f-58cf-4a55-a425-b8044dc8325c/1venusbrandbook_October26.201959.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/2a19a0b5-da6b-4024-91c1-32776c93a820/1venusbrandbook_October26.201960.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/2660f3bc-a7c7-49b9-98f5-50ec6ed943cb/1venusbrandbook_October26.201961.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/321f697c-8fe6-48af-a2c2-4dd4091f4866/1venusbrandbook_October26.201962.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/971e4be1-8f5e-4836-9761-cd5bfd82e668/1venusbrandbook_October26.201963.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/4c9af4c6-9caf-4aae-9e1b-91f549c82874/1venusbrandbook_October26.201964.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/3f1edbb3-8c23-4d7d-968c-8983598502f3/1venusbrandbook_October26.201965.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/01cabc4e-e37c-4222-9f52-41ffd2e8b54e/1venusbrandbook_October26.201966.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/a2947d77-5e70-4751-b70c-4da6a812a651/1venusbrandbook_October26.201967.jpg Work - Gillette–Venus: Brand Book, Packaging https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/f5ade431-8ad4-47c7-bb7a-1e02a79d83c5/1venusbrandbook_October26.201968.jpg Work - Gillette–Venus: Brand Book, Packaging https://www.sarahattalla.com/work/project-canonwall monthly 0.5 2021-03-01 https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1612223307447-O7NYRZ197RFOB5098DYM/Screen+Shot+2021-02-01+at+6.47.42+PM.png Work - Canon IVY: Environmental Design, Digital Ads / Social Media https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1612223348226-XFQL56P7NE23JQ609Z5G/Screen+Shot+2021-02-01+at+3.28.02+PM.png Work - Canon IVY: Environmental Design, Digital Ads / Social Media The IVY Wall is engineered with different materials to allow it to be tactile and fun. This includes 3D faux ivy, foam and hardcoat letters, and aluminum panels. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1612223668839-MGHEGYSKTS2YVQC9XFBD/Screen+Shot+2021-02-01+at+6.54.16+PM.png Work - Canon IVY: Environmental Design, Digital Ads / Social Media The Wall is designed to display Canon's IVY CLIQ and IVY CLIQ+ cameras, showing off their bold colors. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1612223740074-5JTWEJV86DZRAO6276NS/Screen+Shot+2021-02-01+at+3.25.02+PM.png Work - Canon IVY: Environmental Design, Digital Ads / Social Media The center cameras resemble the bricks of Wrigley Field's ivy wall and include a 3D number 225. Outcome: Displayed in Williamsport, Pennsylvania, the wall allowed users to interact and take photos at the Canon Little Leagues while displaying cameras both visually and physically. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614531808831-XVX1TX58KKXFGMMC0R5C/CanonAds_300x250MegaTank-01.jpg Work - Canon IVY: Environmental Design, Digital Ads / Social Media https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1612224512882-5FP79MIG95YC1F2HPLOL/CanonAds_300x250-01.jpg Work - Canon IVY: Environmental Design, Digital Ads / Social Media https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614531846063-64AAALV2J9UC3ZH7AOT6/CanonAds_300x250-02.jpg Work - Canon IVY: Environmental Design, Digital Ads / Social Media https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614532212887-1LCYZO77DQ8KK5XGG5Z0/image003.png Work - Canon IVY: Environmental Design, Digital Ads / Social Media Canon website https://www.sarahattalla.com/work/worldofthesouls monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614614178239-IZLS5ONS3NWXEL6ZPEP1/seniors2019_15.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614555490670-4BYKIJF8FYSNLQCER69Y/Screen%2BShot%2B2021-02-28%2Bat%2B6.35.32%2BPM.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Islamic gardens are the visual inspiration because they allude to (though do not represent) paradise/ eternal self https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614555562327-5K6K5COOZ0I9E5MOE1ZO/Screen%2BShot%2B2021-02-28%2Bat%2B6.36.52%2BPM.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Human beings are made of water by 60%, additionally it quenches the soul's thirst (physical and metaphysical), is reflective, and references "gardens wherein rivers flow" i.e., paradise/ eternal self https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614611566591-2C179RPDVITQZATO9F84/Screen+Shot+2019-05-05+at+3.41.14+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis The pedestal stages take the viewer through a journey of understanding the self. Four stages include screen-printed mirrors, and one stage features a book with screen-printed reflective sheets. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614611539431-4YVP9N8VAFIT37B1OPKB/Screen+Shot+2019-05-05+at+3.41.00+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614612825264-J8YVDLYPMBUDLX0B9TLS/Screen%2BShot%2B2021-03-01%2Bat%2B10.23.01%2BAM.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614612876720-LQPN4QQTPWVEV16PIVVO/Screen%2BShot%2B2021-03-01%2Bat%2B10.23.26%2BAM.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614612898695-IK6Z9E8MSSR7GCRQWKJL/thesis+mockup+iii-02.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/d239e9a4-ce16-47fc-9ba3-107a1582d029/seniors2019.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/2de02f80-6940-4b2a-99c2-abccdda7ee1b/seniors2019_20.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/d2c11522-359d-49c9-9d79-2b5cbd02fe14/Sarah_Design_Thesis_1.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/745153a6-a721-4cff-8e78-dcd521863a6e/Sarah_Design_Thesis_11.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/14a433f6-28c2-4c9d-b476-d296d7f0f0f2/Thesis+Mockup+1-01.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Thesis mockup I A long and wide walkthrough pond to have an immersive experience https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614611383714-0I7SPI3BIU6YPWJ4LR6Q/IMG_8922.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Mockup IV–A life size 21ft x 4.5ft mockup was created on paper to test the piece's placement in real life. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/063bb218-2f26-456b-ab63-a45cc96b8155/seniors2019_12.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Stage 1: The first stage introduces the self as a subjective thing, allowing the viewer to question themselves metaphysically. What we tend to forget, is that we are not a reality. God is the Ultimate Reality, and anything else is subjective and indefinite. Therefore, when I say to myself "I am (xyz)" it can fundamentally neither be true nor false. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/0b5fa1d3-8f7d-475d-ab23-2657402373fe/Screen+Shot+2019-05-05+at+9.15.38+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis A hand-cut stencil was made of the pattern design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/856ad943-41bf-4110-b332-181f7284a36f/IMG_4212Selects-LR.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1c20d68b-345c-4059-968a-aa2fa129e337/Sarah_DesignThesis_+%284%29.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/4600ca77-024f-46d2-88e7-3fac1c7838cd/thesis+mockup+iii-01.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Thesis mockup II A long, narrow pond with staggered destinations https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/054ccb63-ee11-47c8-9cbf-0bdad1d35865/Screen+Shot+2019-05-05+at+3.23.25+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/137b12a6-11ee-4e3b-b338-f5aa5efd8e58/seniors2019_20.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Stage 2: This stage introduces three parts of the self according to Islamic mysticism, and allows the viewer to question those things in relation to visuals. The "body" mirror allows for the viewer to see themselves, whereas "soul" has a lesser view as it is an inner dimension, and in "spirit" the viewer can rarely see themself as this is the most inner dimension of the self. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/d8741728-3c03-490d-8a7a-41e3f582b288/Screen+Shot+2019-05-05+at+9.03.12+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Several boards of plywood were painted and stenciled with the pattern, then hand painted for alterations https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1587ac50-1396-46b2-896c-7bfba69ff9f5/IMG_4305Selects-LR.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/b1905b71-12e2-4844-b73d-563434267896/seniors2019_2.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/593b6921-702a-4379-b406-37e059263287/Sarah_DesignThesis_+%2811%29.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/f5d195f3-c769-435a-b072-849a08f0c696/thesis+mockup+iii-03.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Thesis mockup III A single path for accessibility purposes https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/d907d774-7571-4f72-a9ea-1cf6ec4ebb62/Screen+Shot+2021-03-01+at+10.08.14+AM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1e920754-2555-40bf-9813-5a6262e3e05d/seniors2019_16.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Stage 3: This stage invites the viewer to ask themselves how they see their body, soul, and spirit in relation to one another. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/029bc53e-0eda-4521-8a6b-6097f70e061f/Screen+Shot+2019-05-05+at+9.03.56+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Nails were then screwed the wood boards together https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/78474136-3f38-41e8-9730-10c915fe7fa0/Sarah_DesignThesis_+%2813%29.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/11cd03b0-84a1-43cd-802b-60469e7b2d47/seniors2019_21.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Stage 4: After the viewer is introduced to the topic with the previous stages, they are invited to read about themselves. This book uses Imam al-Ghazali's Alchemy of Happiness to give more details on what we are and how we can balance ourselves according to Islamic mysticism. For an in-depth read of the book click on the image! https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1167fabd-9ec7-4b97-a72e-3c99f86e538f/Screen+Shot+2019-05-05+at+9.05.34+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis The holes were then filled with wood biscuits https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/45100fa6-6986-40fa-830b-dc3de0f48db2/seniors2019_18.jpg Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Stage 5: The final stage blocks out the viewer's face to make them question who they are beyond their body. When I look at myself in the mirror, but I don't see the reflection of my body–what am I? And what am I looking at, or who am I looking at? https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/cba771f5-8489-4a69-adcb-7bd6e703f28b/Screen+Shot+2019-05-05+at+9.04.05+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Then, the pieces was sanded down https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/8beb68d9-de78-412b-9f05-f90d4264026a/Screen+Shot+2019-05-05+at+9.05.20+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis Silicone was used to seal the edges https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/712fc9ee-804e-44ec-a125-86059da4163d/Screen+Shot+2019-05-05+at+9.04.42+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/36e133b0-ec3b-4343-9fcc-46448488438a/Screen+Shot+2019-05-05+at+9.04.21+PM.png Work - The World of the Souls: Environmental / Book Design & Printmaking Thesis The seams were then repainted and stenciled https://www.sarahattalla.com/work/monstermash monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614552221916-HBRWVDC2XPM9ABN4PFY0/8.5x11MonsterMash2017-05.jpg Work - Monster Mash: Brand, Social Media, & Event Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614552080587-9XQT4WM91GABI7BWTF1F/8.5x11MonsterMash2017-03.png Work - Monster Mash: Brand, Social Media, & Event Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614552189345-UN667DOPDYFXPJBD5N9M/8.5x11MonsterMash2017-04.jpg Work - Monster Mash: Brand, Social Media, & Event Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614552621879-VPGRNXX2ZIKXPT6DBEST/char-02.png Work - Monster Mash: Brand, Social Media, & Event Design - Character Development Mystical creatures were chosen as the monsters for this year's campaign. Fun, vibrant colors were used to attract children. The characters needed to be a balance between cute and magical. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614552572967-TB4HAVLV9ID6M8XUK1K7/colors-07.png Work - Monster Mash: Brand, Social Media, & Event Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614552782399-KHUCVNTSUDFKICH8S4U8/nametagsall.png Work - Monster Mash: Brand, Social Media, & Event Design - Volunteer Name Tags A set of name tags were created in order to show mystical preferences amongst the volunteers helping the children. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614553060211-YZJ0ANA51XVOHBVO2XNB/MM+shirt+Mockup.png Work - Monster Mash: Brand, Social Media, & Event Design - Shirts The 2017 volunteer shirts showcased the four mystical creatures with a two-color black and white screen print on an orange shirt. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1614553110046-2RZBP9YBBJQSFOF64O9H/snapchatmockup.png Work - Monster Mash: Brand, Social Media, & Event Design - Social Media A snapchat geofilter was created to capture priceless moments live at the event. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/3d6bd52a-067e-4e0a-96a1-e92148e275a4/8.5x11MonsterMash2017-06.png Work - Monster Mash: Brand, Social Media, & Event Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/3f19f832-116c-4867-a4ca-93b4ed64b4db/22904638_1655357764514771_1515959350618190096_o.jpg Work - Monster Mash: Brand, Social Media, & Event Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/a730f3af-4e34-4358-8044-1997d59097ee/22905011_1655359761181238_531307071726979421_o.jpg Work - Monster Mash: Brand, Social Media, & Event Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/7a8e790e-dcb4-4a14-b456-1aa43b78fe2b/mm+poster.png Work - Monster Mash: Brand, Social Media, & Event Design https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/c14f0d0b-999d-421d-ac72-6e3e93376c12/Screen+Shot+2021-02-28+at+5.14.40+PM.png Work - 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Womanhood, Manhood, and Humankind–Screenprint, Sculpture, Exhibition It is inspired by the Quranic verse about humankind originating from a single soul or source, which emphasizes that humankind is equal and women are not merely extensions of men. https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1ac4e892-7b4d-436d-9f4d-07e894db98c4/ManhoodWomanhoodHumankind-01.png Art - Womanhood, Manhood, and Humankind–Screenprint, Sculpture, Exhibition Pink Pattern: The destroyed pink design represents womanhood, as woman are often not treated equally to their male counterparts https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/1322ff51-36aa-4d02-8aa0-2ba3ea08ec40/ManhoodWomanhoodHumankind-02.png Art - Womanhood, Manhood, and Humankind–Screenprint, Sculpture, Exhibition Blue Pattern: The blue design represents manhood https://images.squarespace-cdn.com/content/v1/60007cc846c8e10bef621eec/a2d492f9-d5bb-4b1c-878b-56af38bb3a54/Screen+Shot+2021-03-01+at+5.28.30+PM.png Art - 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